2025 Commercial Concept — :30, (2) cut down :15s
APPROVED SCRIPT
“Light. Style. Power.”
(Fast-paced, punchy, smart. VO rhythmic : short lines. Music: bold.)
Note: Written as a 60 second to be cut down to a 30.
Flash of sunlight. Quick cuts of dramatic moving timelapse style sunlight moving beautifully across wall and home spaces.
1. VO : Light.
2. VO : Style.
3. VO : Power.
4. (Cut: fingers tap remote — blinds lower QUICKLY. Room transforms. A young couple settles into movie night at home)
VO: Tap. Darkness.
5/6. VO : Movie mode: go.
7. (Cut: fast montage — hands flipping through fabric swatches in sunlight. )
VO: Hundreds of options. (camera dynamically moves across swatches). All in your house.
8. VO : No showroom.
9. VO : No guesswork.
*POSSIBLE ADDED LINE:You pick the one that looks most like your Pinterest board.
10. VO : Just this:
[Dynamic swish pan cut: woman points.
We hear her say with a smile“That one.”as camera dynamically dollies into her.]
11. (Smash cut: man holding measuring tape upside down.)
VO: Don’t. (man looks up). We send pros.
12. VO : They measure. They install.
13. VO : You watch. (man smiles and nods)
[Cut: 3 Day Blinds installers setting up. Man with feet up, scrolling phone.]
VO: Yep. This is also part of the process.
14. (Quick cut: "before" → reveal "after.")
VO: Old room? Sad. New room? Woah.
VO :Who’s your designer?
(man turns and looks at camera).
(beat) VO :OK… I know, it’s us.
15. (Cut: teenage boy adjusts shade, light shifts across her face.)
VO: Homework? Level up.
VO : Mood: Honor roll hero.
16. (Cut: ripple folds catch golden light. Cat hops onto windowsill.)
VO: Textured. Layered.
VO : Sun-bathing cat approved.
17. (Cut: baby sleeping. Room silent. Soft light.)
VO (hushed): Nap level: masterclass.
[Cut: Mom lowers blackout shade looks at camera and with a smile:“shhh.”]
18. (Cut: candlelit dinner. Woman speaks into her phone”lower the living room blinds”Blinds lower. Music rises slightly.)
VO: Private. Romantic.
VO : Kinda hot, actually.
19. Final montage: fast cuts of stunning rooms. Day to dusk. Blinds move with rhythm.Possible before/after reveal and using the iPad/tablet.]
VO (building energy): 3 Day Blinds.
Customized. Motorized.
Measured. Made. Installed.
In days. Not months.
Bold. Fast. Easy.
[Final logo: 3 Day Blinds. 5 stars flash on Yelp + Google.]
20. VO (with a smile, final hit): Your house? It just leveled up.
(Couple turns to camera and nod approval of new 3 Day Blinds windows)
20. VO: You’re welcome.
1. Burst of sunlight flare and moving golden sunlight, with silhouettes of a child and dog.
2. Sunlight and shadow move across room through stylish window treatment.
3. Close up of remote with blinds opening up.
4.Hand clicks remote as curtains automatically close out the sunlight.Camera dramatically pushes in on sunlight.
5.A young couple sit back as the room quickly darkens. They look at each other and smile.
6.Cut to the big screen as the movie starts and the room is now dark and cozy.
7. A couple sit with their 3 Day Blinds designer in their kitchen. Note the couple and sales woman are the same in frames 7,8,9,10.
8. Samples reviewed as camera moves over a vast selection of choices.
9. Samples are held up to the window. Possible use of iPad to show pre visualization of selected fabrics.
10. Woman selects her favorite from the samples.
11. Man fumbles with tape measure, and looks up at camera.
12. 3 Day Blinds installer in action.
13. Man settles back on sofa, and puts his feet up.
14. Cut this paragraph to make :30 second time.
15. Young boy age 12 clicks remote or uses voice command to lower window blind, and returns to doing homework.
16. Cat rests on a window sill or dog on a window box seat.
17. Mom finishes lowering black out blinds or closing drapes, as baby sleeps (baby could be a prop baby, may not need actual baby).
18. Woman uses voice command to lower blinds. Couple relax in their secluded and cozy dining room.
19. Quick shots may include iPad before and after, various window treatments, motorized features.
20. Couple are admiring the new window treatments and turn to camera to acknowledge their gratitude to 3 Day Blinds.
Logo and offer fades in.
Location
Why This Location Was Selected
After reviewing more than 200 homes on Peerspace and Giggster, this property was carefully chosen as the top filming location because of its versatility and ability to serve the production’s needs. In addition to its adaptable design, the home is owned by an experienced film and video producer who has collaborated with Lyon Studios for many years. Her familiarity with production and our team adds an extra layer of reliability, ensuring the shoot can run smoothly from start to finish.
While the house itself is not meant to be the visual centerpiece, it provides the ideal framework for what truly matters: the 3 Day Blinds window treatments, the talent, and the curated décor. The home’s design allows us to stage multiple distinct looks without it ever feeling repetitive, giving the commercial a fresh, dynamic quality throughout.
The windows are the true anchors of the space. Their wood framing, though not as common in newer minimalist homes, naturally highlights the window treatments by creating elegant borders that frame each scene. The window placement also works seamlessly with our story beats and camera angles, making it easy to craft deliberate, visually engaging compositions.
Creatively, the home’s interiors offer a blank canvas that can be easily elevated. Through set dressing, selective redressing, and controlled composition, the art department can achieve a warm, aspirational tone without tipping into an overly upscale or unattainable look. Most architectural elements, such as the fireplace, ceilings, or existing décor, will not be seen, ensuring the focus stays on the treatments, the people, and the story.
When paired with the storyboard, it’s clear this location enables us to capture each scene exactly as envisioned, with windows and treatments framing the edges, talent at center, and a carefully curated environment reinforcing the brand’s identity.
Here is how each space will be utilized and styled for the shoot:
Kitchen:
Light redressing to refresh the look, with new 3 Day Blinds window treatments creating a polished, inviting atmosphere.Living Room:
Staged to highlight the windows as the focal point. The sofa will be repositioned to create depth, while the fireplace and large TV will not be featured. Two medium windows and a sliding glass door will receive new treatments, with an optional full décor makeover.Boy’s Bedroom:
Adapted from the original script (which called for a girl’s room) to utilize the existing blue paint. Additional age-appropriate props and furniture will be added, along with new 3 Day Blinds window treatments.Office/Den (Tan Walls, Image #12):
Converted into a baby boy’s nursery by removing the bed, adding a crib, and incorporating baby-friendly décor. Fresh 3 Day Blinds treatments will complete the transformation.Dining Room:
Redressed with updated furniture and décor, complemented by new 3 Day Blinds window treatments to create a cohesive, aspirational look.Master Bedroom:
Used for scene where 3 Day installer works.
This home offers the perfect structure for the campaign—combining flexibility, ideal window placement, and a production-friendly environment with an owner who understands the process and supports the project at every stage. By focusing the lens on the treatments, the people, and the curated décor, we can bring the story to life with clarity and impact, making this location the strongest choice for the commercial. My focus has been on homes with windows positioned in the right places, rooms large enough for a full crew and equipment, and architecture that gives us “good bones” to build on visually.
I’m approaching the location as a canvas—a space we can stage and curate to suit a range of looks. The home we select needs to provide solid architectural bones, and from there, the 3 Day Blinds art team can transform it into multiple visual styles, such as:
Pottery Barn: Warm, inviting, casual yet polished.
Restoration Hardware: Sleek, muted luxury with soft textures.
West Elm: Modern, playful, and colorful accents.
Crate & Barrel: Contemporary comfort with clean lines.
I’ve created detailed notes on how each shot (Frames 1–20) will be seen through the camera, emphasizing that the home itself will serve as a framework, while our art direction, props, and 3 Day Blinds products will create the final look. Most of these shots minimize the house’s inherent style and instead highlight our staging, talent, and the window treatments.
Frame Notes (1–20)
Window-focused shot: 80–90% of frame is window treatments and window; minimal house.
Art-directed table scene: Curated with staged furnishings (rug, table, accessories) for a modern, editorial feel. The house only contributes a touch of floor next to the rug.
Close-up of product use: Remote control or voice command fills 90% of frame—branding front and center.
Couple close-up: Background in soft focus and largely darkened. Only a pre-selected lamp visible—house virtually disappears.
Large screen and treatments: Window treatments dominate frame alongside screen visuals.
Heavily staged composition: Little wood floor visible, with a modern table and curated props forming the scene.
Product-focused shot: Table with 3 Day Blinds samples—art directed.
8–9. People and windows: Primary elements; house nearly invisible.Intimate focus: People and window as central points, house blurred.
Glass, frame, person: Minimal house presence, shot is all about the product.
12–13. Master bedroom scenes: Dominated by windows and treatments, with subtle curated touches.Boy’s bedroom: Redressed with specific props to make it feel personalized and authentic.
Pet moment: 90% window and treatments with a dog or cat adding warmth.
Baby’s room: Fully curated—high-end crib, soft lighting, tasteful toys, elegant lamp.
18–19. Drapery showcase: Nearly all window and drapes; stylized staging as needed.Living area transformation: Neutral sofa, blond table, and an olive tree added for a Pottery Barn feel (or other style references depending on campaign needs).
These frames assume a fully resourced art team and staging budget, which will allow us to craft diverse, polished visuals while using the house primarily as a shell.
Other location options
Most home owners contacted are not interested in staging a commercial shot at their home that requires changing window treatments. Here is an example of replies:” Hi Craig, thank you so much for reaching out. As much as I would love to take the booking, I am really happy with all of my window treatments. I appreciate you reaching out and if you ever have another project, we would love to work with you. Thank you so much, Vanessa.”
Of the homeowners who expressed interest, many want to select the window treatments themselves, which could lead to a lengthy back-and-forth as we work to find a balance between their preferences and what 3 Day Blinds intends to showcase. To move forward, we’ll need to provide each homeowner with detailed notes outlining our planned installations for their approval. The challenge we’re facing is that the majority of photogenic homes available lean heavily toward the farmhouse aesthetic, while our goal is to secure a property that offers a more varied and versatile look. Current home design trends have made this especially difficult, as most homes on the market share similar styling, limiting the diversity of visual options for the commercial. Until final negotiations are made with home owner, some of these locations may cost more than original budget estimates. We will also need to clear if they allow pets in their home for photographic needs. There are 5 outstanding homes I reached out to with no replies at this point, I assume they did not respond due to lack of interest but will add new homes if they respond.
2nd option. Dani and Dena / North Tustin
Out of all the responses these home owners seemed the most open to allowing window treatment changes.
Dani and Dena-“Craig ... we have had changes done before with the house and the client "restores our home to original" when it needs to make changes. If we do not want the blinds/draperies, whose responsibility is it to remove brackets, and fill and paint? Does 3 Day Blind take care of that?”
I contacted them regarding all repairs will be done by 3 Day Blinds.
3rd option. Anita / Huntington Beach
“Hi Craig. Thank you for reaching out regarding this project. I am not sure if we are ready to alter or change all of our window treatments. Is there a catalog where you can show what you would install exactly ?”
Home owner was emailed back that 3 Day Blinds will choose the look of window treatments, waiting to hear back. This home will likely be more difficult to get final approval.
4th option- Tiffany Huntington Beach
“Hi Craig. Thanks for the email. In our main house, we have custom drapery installed in a few of our rooms but otherwise we have a number of windows and an entire guest house, which is a blank slate for you to use for your purposes.”
This home may be difficult to stage to look like different home. Also some areas may be too small to film in.
Casting Breakdown – 3 Day Blinds Commercial
The following list can be used by 3 Day Blinds to cast within the company - employees, friends and family.
Please start to consider who in the company or friends and family might work. For each role you can send me their email contact info where I can discuss how they can do an audition using their phone’s video.
We have 2,000 in budget for 3-4 actors if needed to fill out cast. OR you can decide to have us hire all actors which would add 3-4K to budget.
We are seeking authentic, approachable talent with a “real person” look—no overly polished or model-type appearances. Talent should be warm, expressive, and able to convey genuine connection and personality on camera.
Roles
Boy with Dog
Scenes: 1, 15
Age: 9–12
Look & Personality: Natural, expressive, comfortable on camera. Relatable and warm energy.
Pet: Must be comfortable working with a playful, well-trained dog (not a puppy).
Young Couple
Scenes: 3, 4, 5
Ages: 27–33
Look & Personality: Great smiles, approachable, lively, and engaging. Open to mixed ethnicity pairings.
3 Day Blinds Saleswoman
Scenes: 7, 8, 9, 10
Age: 35–40
Look & Personality: Attractive, friendly, highly likable with an energetic personality. Genuine, welcoming smile. Must own professional attire suitable for an in-home consultation setting. Open to Caucasian or mixed ethnicities.
Mature Couple
Scenes: 6, 7, 8, 9, 20
Ages: 48–55
Look & Personality: Youthful, fit, and active with warm, engaging smiles. Caucasian.
Measuring Specialist (Male)
Scenes: 11, 13
Age: 35–45
Look & Personality: Expressive and quick with gestures, naturally charming, with a light comedic touch. Approachable, charismatic, and able to make others smile. Open to all ethnicities.
Young Mom
Scene: 17
Age: 28–38
Look & Personality: Warm, relatable, with a great smile and expressive face. Comfortable on camera, open to mixed ethnicities.
“Sound Couple” (Romantic Pair)
Scene: TBD (romantic moments)
Ages: 20–42
Look & Personality: Attractive but natural—not overly polished. Ideally a real-life couple for authentic chemistry. Must be comfortable with romantic, close interactions to convey a genuine bond on camera.
Pets
Dog: Playful, well-trained (not a puppy), comfortable indoors, able to take direction.
Cat or Small Dog: Older, calm, comfortable sitting still on a window seat.
Baby -may be possible to use a prop baby.
Voice over talent example: Actress Lake Bell
VOICE OVER CASTING
Below are my top picks based on research. Please respond with top choices.
Our selected creative is driven by the need for a great actress style voice. This will increase budget in Voice Over category ( guesstimate of 2-3K in terms of usage fees, but will need to contact VO talent to get quote based on usage).
I’ll need detailed usage information:
TV usage, what areas will the 30 second commercial run?
Do you plan for the cut down versions of commercial to have voice over? If so this will likely add to VO fees.
Will VO be used for radio (adding extra fees).
Will VO be used on social media platforms (adding extra fees)? If yes, which ones? Youtube, Instagram, Tik Tok, Facebook, other.
Top tier voice over talent will likely not do a perpetual buyout or if they would, cost would be very expensive. How long do need usage? One year with a stated cost for adding years 2 and 3?
Here are my top choices, please let me know your top choices. I feel all of them can adjust read to be close to our Apple sound.
Genevieve Baer
Maria Pendolino
Rivka Rothstein
Lauren Nicole Goode
Genevieve Baer
Maria Pendolino
Rivka Rothstein
LINK Go to Commercial Demo, listen to seconds 1-10 Remax commercial demo:
https://goodevoice.com/portfolio/#
Maria Pendolino
3 Day Blinds revised schedule
Production Timeline & Milestones
Pre-Production: Concept Development and Planning
July 14: 3 Day Blinds approves final concept and provides feedback/notes.
July 28:
Lyon Studios delivers to 3 Day Blinds:
Location options.
Casting specifications.
Revised creative treatment (if concept feedback requires).
Revised production budget (based on final creative).
Location Confirmation and Logistics
PLEASE NOTE THESE DEADLINES
August 4: 3 Day Blinds selects final locations.
August 6 or 7:
Location scout with 3 Day Blinds team and Lyon Studios to:
Confirm shoot logistics.
Pre-visualize key shots.
Verify installation feasibility for window treatments.
Window Treatment Installation Preparation
August 11–13:
Contracts signed between 3 Day Blinds and homeowner(s).
3 Day Blinds team completes:
On-site measurements for custom window treatments.
August 11 – September 8:
3 Day Blinds oversees:
Ordering, production, and professional installation of window treatments.
Casting & Styling
August 11:
Casting begins; selects are presented to 3 Day Blinds for approval.
August 11–30:
3 Day Blinds works with staging/decor company to:
Select furniture.
Finalize home styling for the shoot.
Coordinate delivery/placement before filming.
Financial Milestone
September 8: Second payment installment due to Lyon Studios.
Production: Filming
September 10 or 11: Principal photography (Filming Day)
Shooting of 30-second and 15-second commercial versions.
Social media assets captured (stills, vertical format clips, BTS content if needed).
Post-Production
September 15:
Editing of commercial begins.
Voiceover casting selects sent to 3 Day Blinds for approval.
September 22:
First cut delivered to 3 Day Blinds:
30-second version.
(2) 15-second versions.
September 29-October 2:
3 Day Blinds provides consolidated feedback/notes.
Lyon Studios delivers final approved cuts incorporating all feedback.
Final payment installment due to Lyon Studios.
BUDGET
ORIGINAL ESTIMATED BUDGET BASED ON NO CREATIVE CONCEPT - TO BE RECALCULATED ONCE ALL NEEDS ARE LOCKED WITH NEW CREATIVE CONCEPT
1. PRE-PRODUCTION
Director Pre-Production : 2,250
Producer: Included in production fee
Location Scout Director : 1,125
Tech scout Director : 1,125
Casting Director: Included in production fee
Scriptwriting/Revisions : 2,250
Al Boards : 1,125
Permits/ City Fees: 931
II.A. PRODUCTION STAFF
Director : 1,500
Director of Photography : 1,125
Producer: Included in production fee
Production Assistant : 700
II.B. CAMERA DEPARTMENT
1st AC 12 hour day: 980
Camera Package: 950
Lenses: 350
Monitor / Video Village: 500
II.C. GRIP & ELECTRIC
Gaffer 12 hour day: 980
Best Boy Electric 12 hour day: 910
Grip 12 hour day: 980
Best Boy Grip 12 hour day: 910
Grip Equipment Rental: 300
Lighting Equipment Rental: 1500
II.E. WARDROBE / HAIR / MAKEUP
Wardrobe Purchase: 750
Makeup Artist: 600
Kit Fees (Hair / Makeup / Wardrobe): 100
II.F. TALENT
Principal Talent: 2,000 ( 3 Day Blinds to provide some talent)
II.G. LOCATIONS / TRANSPORTATION/TRAVEL
Location Fees (Shoot): 2,500
II.H. MEALS & CRAFT SERVICE
Catering breakfast and lunch: 600
Craft Service: 300
III. POST-PRODUCTION
Editor: 3,375
Hard Drives with Broll for client: 200
Music Licensing: 500
Voice Over talent: 800
IV. INSURANCE, CONTINGENCY, MARKUP
Lyon Studios Markup 25%: 8,391
Total costs: 41,957
*REMINDER TO 3 DAY BLINDS
As confirmed during my phone conversation with Marci on Friday April 4, 3 Day Blinds will be handling all Art Department services and costs through their chosen vendor. This includes location decorating, as well as moving and adding furniture as needed to bring each space to life. I would estimate the 3 Day Blinds art department vendor would need 1 day of shopping, and one day of returns minimum, renting and providing a sofa, small dining table, lamps, wall art (pictures), greenery (faux olive tree in basket/etc), and other decoration equaling 1k-2k in rental costs, plus trucking costs.
Trained animal and animal trainer were not in original budget. Trainer runs roughly 500, the animals are 500 each (dog $500 and cat $500), and the transport van runs 500. If a 3 Day Blinds employee can provide animal that would save roughly 1,500 in added fees to budget, although getting the animal to do specific action may be unachievable.
We have roughly 2,000 budgeted for talent which would cover 3-4 talent, all other talent will need to be 3 Day Blinds employees, unless budget is adjusted. This is an area to start to decide on now, so we can work on a final budget in the coming weeks.
The original budget was only a preliminary estimate, created before we had a script or defined creative direction to base it on. Once all creative elements are locked—including location, trained animals, cast needs (3 Day Blinds employees vs. actors), final voiceover talent and fees, and music (custom composition vs. licensed library)—we will draft a revised, accurate budget that reflects the finalized plan.
ESTIMATED HOME DECORATING BUDGET
3 Day Blinds will source their preferred art department staging company and pay those costs direct. These are not in the original budget. This is only an estimate, and final costs will need to be quoted through art director.
ART DEPARTMENT BUDGET
PREP DAY (Location Scout + Shopping)
Item Rate
Art Director (location scout)$600
Art Director (shop/pick-up) $600
Assistant (shop/pick-up) $450
3-Ton Truck / Cargo Van Rental $300
Fuel/Incidentals (est.)$75
Subtotal – Prep Day$2,025
FILMING DAY (12 Hours)
Item Rate
Art Director (12 hr shoot) $900
Assistant (12 hr shoot) $675
3-Ton Truck / Cargo Van Rental $300
Fuel/Incidentals (est.)$75
Subtotal – Filming Day $1,950
RETURN DAY
Item Rate
Art Director $600
Assistant $450
3-Ton Truck / Cargo Van Rental $300
Incidentals (est.) $75
Subtotal – Return Day $1,425
PROP & SET DRESSING RENTALS
Estimate
Cream-colored sofa + accent pillows$450
Rectangular dining table + 6 chairs $600
Round wood coffee table $125
Living room lamps (2) $100
Boy’s room lamp + decor $200
Baby’s room lamp $50
Baby crib $100
Baby room shelf dressing (books, toys)$100
Boy’s room bedspread & dressings $100
60” flat-screen TV $300
TV console table $150
8x10 area rug $150
Faux olive tree (6′, wicker basket)$150
Framed artwork (4x, 24”x24”) $200
Small table items (books, vase, lemons, etc) $300
Subtotal – Prop Rentals $3,175
WINDOW TREATMENTS
RoomTreatments
Living RoomMotorized (voice) drapes + 2 blinds
Kitchen2 Roman shades (or similar) + optional drapes
Dining RoomDrapes + motorized blinds
Baby RoomRemote blackout blinds
Boy’s RoomRemote blinds
Master BedroomDouble-layer: drapes with sheer layer behind
FINAL BUDGET SUMMARY
Category Total
Prep Day crew $2,025
Filming Day (12 hrs) $1,950
Return Day $1,425
Subtotal – Crew + Vehicle Days $5,400
Prop & Set Dressing Rentals $3,175
Total Estimated Art Department Budget $8,575
(THERE COULD BE OPTIONS TO BRING COSTS DOWN TO AROUND 5K)