2025 Commercial Concept — :30, (2) cut down :15s
Updated 8-7-25
APPROVED SCRIPT
“Light. Style. Power.”
(Fast-paced, punchy, smart. VO rhythmic : short lines. Music: bold.)
Note: Written as a 60 second to be cut down to a 30.
Flash of sunlight. Quick cuts of dramatic moving timelapse style sunlight moving beautifully across wall and home spaces.
1. VO : Light.
2. VO : Style.
3. VO : Power.
4. (Cut: fingers tap remote — blinds lower QUICKLY. Room transforms. A young couple settles into movie night at home)
VO: Tap. Darkness.
5/6. VO : Movie mode: go.
7. (Cut: fast montage — hands flipping through fabric swatches in sunlight. )
VO: Hundreds of options. (camera dynamically moves across swatches). All in your house.
8. VO : No showroom.
9. VO : No guesswork.
*POSSIBLE ADDED LINE:You pick the one that looks most like your Pinterest board.
10. VO : Just this:
[Dynamic swish pan cut: woman points.
We hear her say with a smile“That one.”as camera dynamically dollies into her.]
11. (Smash cut: man holding measuring tape upside down.)
VO: Don’t. (man looks up). We send pros.
12. VO : They measure. They install.
13. VO : You watch. (man smiles and nods)
[Cut: 3 Day Blinds installers setting up. Man with feet up, scrolling phone.]
VO: Yep. This is also part of the process.
14. (Quick cut: "before" → reveal "after.")
VO: Old room? Sad. New room? Woah.
VO :Who’s your designer?
(man turns and looks at camera).
(beat) VO :OK… I know, it’s us.
15. (Cut: teenage boy adjusts shade, light shifts across her face.)
VO: Homework? Level up.
VO : Mood: Honor roll hero.
16. (Cut: ripple folds catch golden light. Cat hops onto windowsill.)
VO: Textured. Layered.
VO : Sun-bathing cat approved.
17. (Cut: baby sleeping. Room silent. Soft light.)
VO (hushed): Nap level: masterclass.
[Cut: Mom lowers blackout shade looks at camera and with a smile:“shhh.”]
18. (Cut: candlelit dinner. Woman speaks into her phone”lower the living room blinds”Blinds lower. Music rises slightly.)
VO: Private. Romantic.
VO : Kinda hot, actually.
19. Final montage: fast cuts of stunning rooms. Day to dusk. Blinds move with rhythm.Possible before/after reveal and using the iPad/tablet.]
VO (building energy): 3 Day Blinds.
Customized. Motorized.
Measured. Made. Installed.
In days. Not months.
Bold. Fast. Easy.
[Final logo: 3 Day Blinds. 5 stars flash on Yelp + Google.]
20. VO (with a smile, final hit): Your house? It just leveled up.
(Couple turns to camera and nod approval of new 3 Day Blinds windows)
20. VO: You’re welcome.
1. Burst of sunlight flare and moving golden sunlight, with silhouettes of a child and dog.
2. Sunlight and shadow move across room through stylish window treatment.
3. Close up of remote with blinds opening up.
4.Hand clicks remote as curtains automatically close out the sunlight.Camera dramatically pushes in on sunlight.
5.A young couple sit back as the room quickly darkens. They look at each other and smile.
6.Cut to the big screen as the movie starts and the room is now dark and cozy.
7. A couple sit with their 3 Day Blinds designer in their kitchen. Note the couple and sales woman are the same in frames 7,8,9,10.
8. Samples reviewed as camera moves over a vast selection of choices.
9. Samples are held up to the window. Possible use of iPad to show pre visualization of selected fabrics.
10. Woman selects her favorite from the samples.
11. Man fumbles with tape measure, and looks up at camera.
12. 3 Day Blinds installer in action.
13. Man settles back on sofa, and puts his feet up.
14. Cut this paragraph to make :30 second time.
15. Young boy age 12 clicks remote or uses voice command to lower window blind, and returns to doing homework.
16. Cat rests on a window sill or dog on a window box seat.
17. Mom finishes lowering black out blinds or closing drapes, as baby sleeps (baby could be a prop baby, may not need actual baby).
18. Woman uses voice command to lower blinds. Couple relax in their secluded and cozy dining room.
19. Quick shots may include iPad before and after, various window treatments, motorized features.
20. Couple are admiring the new window treatments and turn to camera to acknowledge their gratitude to 3 Day Blinds.
Logo and offer fades in.
Scout: 8_14_25 2-5 pm
Location :21741 Herencia, Mission Viejo 92692
Here is how each space will be utilized and styled for the shoot:
Kitchen:
Light redressing to refresh the look, with new 3 Day Blinds window treatments creating a polished, inviting atmosphere.Living Room:
Staged to highlight the windows as the focal point. The sofa will be repositioned to create depth, while the fireplace and large TV will not be featured. Two medium windows and a sliding glass door will receive new treatments, with an optional full décor makeover.Boy’s Bedroom:
Adapted from the original script (which called for a girl’s room) to utilize the existing blue paint. Additional age-appropriate props and furniture will be added, along with new 3 Day Blinds window treatments.Office/Den (Tan Walls, Image #12):
Converted into a baby boy’s nursery by removing the bed, adding a crib, and incorporating baby-friendly décor. Fresh 3 Day Blinds treatments will complete the transformation.Dining Room:
Redressed with updated furniture and décor, complemented by new 3 Day Blinds window treatments to create a cohesive, aspirational look.Master Bedroom:
Used for scene where 3 Day installer works.
Possible style references:
Pottery Barn: Warm, inviting, casual yet polished.
Restoration Hardware: Sleek, muted luxury with soft textures.
West Elm: Modern, playful, and colorful accents.
Crate & Barrel: Contemporary comfort with clean lines.
ART DEPARTMENT ESTIMATED NEEDS
Item Rate
Production designer / Art Director (location scout) 8-14 2-5pm
FILMING DAY (12 Hours)
Art Director (12 hr shoot)
Assistant (12 hr shoot)
PROP & SET DRESSING RENTALS
Estimate
Cream-colored sofa + accent pillows
Rectangular dining table + 6 chairs
Round wood coffee table
Living room lamps
Boy’s room lamp + decor
Baby’s room lamp
Baby crib
Baby room shelf dressing (books, toys)
Boy’s room bedspread & dressings
60” flat-screen TV
TV console table
8x10 area rug
Faux olive tree (6′, wicker basket)
Framed artwork (4x, 24”x24”)
Small table items (books, vase, lemons, etc)
WINDOW TREATMENTS
RoomTreatments
Living RoomMotorized (voice) drapes + 2 blinds
Kitchen2 Roman shades (or similar) + optional drapes
Dining RoomDrapes + motorized blinds
Baby RoomRemote blackout blinds
Boy’s RoomRemote blinds
Master BedroomDouble-layer: drapes with sheer layer behind
Voice over talent example: Actress Lake Bell
VOICE OVER CASTING
Below are my top picks based on research. Please respond with top choices.
Session (availability)to happen October 1-10
I’ll need detailed usage information:
TV usage, what areas will the 30 second commercial run?
Do you plan for the cut down versions of commercial to have voice over? If so this will likely add to VO fees.
Will VO be used for radio (adding extra fees).
Will VO be used on social media platforms (adding extra fees)? If yes, which ones? Youtube, Instagram, Tik Tok, Facebook, other.
Top tier voice over talent will likely not do a perpetual buyout or if they would, cost would be very expensive. How long do need usage? One year with a stated cost for adding years 2 and 3?
Here are my top choices, please let me know your top choices. I feel all of them can adjust read to be close to our Apple sound.
Genevieve Baer gb@gbvoice.com
Maria Pendolino maria@voicebymaria.com
Rivka Rothstein connect@rivkarothstein.com
Lauren Nicole Goode https://goodevoice.com/contact/
Genevieve Baer
Maria Pendolino
Rivka Rothstein
LINK Go to Commercial Demo, listen to seconds 1-10 Remax commercial demo:
https://goodevoice.com/portfolio/#
Maria Pendolino
3 Day Blinds revised schedule
Production Timeline & Milestones
Pre-Production: Concept Development and Planning
July 14: 3 Day Blinds approves final concept and provides feedback/notes.
July 28:
Lyon Studios delivers to 3 Day Blinds:
Location options.
Casting specifications.
Revised creative treatment (if concept feedback requires).
Revised production budget (based on final creative).
Location Confirmation and Logistics
August 4: 3 Day Blinds selects final locations.
August 14th 2pm:
Location scout with 3 Day Blinds team and Lyon Studios to:
Confirm shoot logistics.
Pre-visualize key shots.
Verify installation feasibility for window treatments.
On-site measurements for custom window treatments.
Tech scout with Gaffer.
Art Department determines needs.
Window Treatment Installation Preparation
August 20:
3 Day Blinds orders custom window treatments.
September 22-24:
3 Day Blinds installation of window treatments.
Casting & Styling
August 11-20:
Casting begins; selects are presented to 3 Day Blinds for approval.
August 14:
3 Day Blinds works with staging/decor company to:
Select furniture.
Finalize home styling for the shoot.
Coordinate delivery/placement before filming.
Financial Milestone
September 18: Second payment installment due to Lyon Studios.
Production: Filming
September 25: Principal photography Filming Day (Note this is a tentative day based on Craigs schedule)
Shooting of 30-second and 15-second commercial versions.
Social media assets captured (stills, vertical format clips, BTS content if needed).
Post-Production
October 6-10:
Voiceover first session via Zoom.
October 6-10:
First cut of 30 second shown to 3 Day Blinds for review. (Craig will lead edit unless schedule does not allow)
October 24:
First cut delivered to 3 Day Blinds:
30-second version.
(2) 15-second versions.
Final payment installment due to Lyon Studios.
BUDGET
ORIGINAL ESTIMATED BUDGET BASED ON NO CREATIVE CONCEPT - TO BE RECALCULATED ONCE ALL NEEDS ARE LOCKED WITH NEW CREATIVE CONCEPT
1. PRE-PRODUCTION
Director Pre-Production : 2,250
Producer: Included in production fee
Location Scout Director : 1,125
Tech scout Director : 1,125
Casting Director: Included in production fee
Scriptwriting/Revisions : 2,250
Al Boards : 1,125
Permits/ City Fees: 931
II.A. PRODUCTION STAFF
Director : 1,500
Director of Photography : 1,125
Producer: Included in production fee
Production Assistant : 700
II.B. CAMERA DEPARTMENT
1st AC 12 hour day: 980
Camera Package: 950
Lenses: 350
Monitor / Video Village: 500
II.C. GRIP & ELECTRIC
Gaffer 12 hour day: 980
Best Boy Electric 12 hour day: 910
Grip 12 hour day: 980
Best Boy Grip 12 hour day: 910
Grip Equipment Rental: 300
Lighting Equipment Rental: 1500
II.E. WARDROBE / HAIR / MAKEUP
Wardrobe Purchase: 750
Makeup Artist: 600
Kit Fees (Hair / Makeup / Wardrobe): 100
II.F. TALENT
Principal Talent: 2,000 ( 3 Day Blinds to provide some talent)
II.G. LOCATIONS / TRANSPORTATION/TRAVEL
Location Fees (Shoot): 2,500
II.H. MEALS & CRAFT SERVICE
Catering breakfast and lunch: 600
Craft Service: 300
III. POST-PRODUCTION
Editor: 3,375
Hard Drives with Broll for client: 200
Music Licensing: 500
Voice Over talent: 800
IV. INSURANCE, CONTINGENCY, MARKUP
Lyon Studios Markup 25%: 8,391
Total costs: 41,957
*REMINDER TO 3 DAY BLINDS
As confirmed during my phone conversation with Marci on Friday April 4, 3 Day Blinds will be handling all Art Department services and costs through their chosen vendor. This includes location decorating, as well as moving and adding furniture as needed to bring each space to life. I would estimate the 3 Day Blinds art department vendor would need 1 day of shopping, and one day of returns minimum, renting and providing a sofa, small dining table, lamps, wall art (pictures), greenery (faux olive tree in basket/etc), and other decoration equaling 1k-2k in rental costs, plus trucking costs.
Trained animal and animal trainer were not in original budget. Trainer runs roughly 500, the animals are 500 each (dog $500 and cat $500), and the transport van runs 500. If a 3 Day Blinds employee can provide animal that would save roughly 1,500 in added fees to budget, although getting the animal to do specific action may be unachievable.
We have roughly 2,000 budgeted for talent which would cover 3-4 talent, all other talent will need to be 3 Day Blinds employees, unless budget is adjusted. This is an area to start to decide on now, so we can work on a final budget in the coming weeks.
The original budget was only a preliminary estimate, created before we had a script or defined creative direction to base it on. Once all creative elements are locked—including location, trained animals, cast needs (3 Day Blinds employees vs. actors), final voiceover talent and fees, and music (custom composition vs. licensed library)—we will draft a revised, accurate budget that reflects the finalized plan.