Vertical Video Dominance

• TikTok, Instagram Reels, and YouTube Shorts dominate video consumption.

• Vertical, short videos (under 60 seconds) are optimized for mobile-first audiences.

• Nearly every successful brand now runs vertical content — fast, beautiful, digestible, and purpose-built for these platforms.

A Strong Hook in the First 3 Seconds

• Start with emotional impact, a bold question, surprising visual, or relatable problem.

• People scroll fast — you have 3 seconds to grab attention.

Short-Form Content (15–30 Seconds)

• Designed for quick storytelling, instant impact, and fast consumption.

• Attention drops after 8 seconds if there’s no hook.

• Short videos are cost-effective and easy to test/iterate in bulk.

• Social algorithms (TikTok, Instagram) prioritize short content that gets completed or rewatched.

User-Generated Content (UGC) & Influencer Integration

• Authentic and organic — users trust real people more than polished ads.

Silent Storytelling & Captions

• 85% of social video views happen with the sound off.

• Visual storytelling and animated/bold captions carry the message without audio.

• Use bold fonts, punchy words, and motion to grab attention.

Native-Looking Content

• Casual, platform-specific content (e.g., TikTok-style, vlog-style) outperforms polished, ad-like videos.

• Feels natural and engaging in a user's feed.

AI-Generated & Personalized Content

• Brands use AI to generate scripts, visuals, and avatars.

• Personalization at scale: e.g., customized videos based on user data.

Fast Cuts and Pacing

• Movement, zooms, transitions, and shifting perspectives maintain viewer engagement.

• Keep the momentum going visually.

Clear Call-to-Action (CTA)

• Direct your viewers: “watch till the end,” “click here,” “save this,” etc.

Emotionally Resonant Storytelling

• Brands have shifted from “function-first” (e.g., “light control, privacy”) to emotional benefits — mood, ambiance, and wellbeing.

• Taps into deeper audience connection and lifestyle