OAK GLEN TOURISM
I moved near Oak Tree Mountain three years ago and was immediately struck by its beauty, its spirit, and the sense of community rooted in every corner. As a filmmaker and photographer, I’ve often imagined how powerful a unified social media campaign could be for this extraordinary destination. We live in a time where scrolling thumbs decide what’s worth seeing, doing, and spending money on. If your content doesn’t captivate in the first second, it’s gone—like a leaf in the wind. It’s no longer enough to post a pretty picture; today’s audience craves story, motion, and emotion. I believe Oak Tree Mountain is ready for a bold, roots-up campaign—authentic, cinematic, and designed to stop the scroll. I’d love to help craft that vision and bring the charm and soul of Oak Tree Mountain to a wider, captivated audience.
Recently, I connected with Jim, Devon, and Gabe Riley to begin discussions around a 2025–26 social media campaign for their properties. I wanted to share with you the creative direction I developed for them, as I believe a similar campaign would be a perfect fit for Oak Tree Mountain. Below, you’ll find the general framework I created, along with a jingle written specifically with Oak Tree Mountain in mind.
Pitch video - click below to play pre-visualization of concept
OAK GLEN TOURISM ANTHEM
Up in Oak Glen, where the cool winds blow,
Apples hang high and the cider flows.
Riley’s Farm’s got that old-time flair,
Colonial tales and guns in the air.
Pie’s bakin’ fresh at Wilshire’s Shed,
Pizza in the oven—gotta get it fed!
Tri-tip smokin’ at Los Rios Rancho,
Dancin' all night, feelin’ kinda macho.
Buggy wheels roll down dusty lanes,
Animals callin’ out sweet nicknames.
It’s farm to table, fun all day—
In Oak Glen, we do it the country way.
Oak Tree Mountain Jingle
CLICK TO PLAY
Down at Apple Annie’s, the pies don’t quit
Hot coffee’s pourin’, every slice is a hit
Biscuits and gravy, warm up your day
Good times start in a mountain way
Oak Tree Mountain, come on and ride
Laughin’ and singin’ on the Mountain Slide
Fun keeps rollin’, skies so blue
BBQ smokin’ at the Twisted Oak too
Raise a glass at Common Ground
Cold beer, good music, friends all ‘round
At the Mountain Outpost, hot dogs fry
Snow cones shimmer ‘neath summer sky
Throw an axe at Axe Therapy
Gold pans glimmer at the Mining Co., see
Baby goats wait at the Petting Zoo
Kids light up with a smile or two
Oak Tree Mountain, clap your hands
Country soul in the apple land
Hearts collide, joy inside
Family and fun ride side by side
Oak Tree Mountain, clap your hands
Country soul in the apple land
Hearts collide, joy inside
Family and fun ride side by side
Digital assets would include:
Oak Tree Mountain Tourism – Video & Photography Content Overview
(Commercial | Social Media | Broadcast)
This campaign is more than a single ad—it’s a cinematic content library, handcrafted to showcase the beauty, charm, and unique stories of Oak Tree Mountain and its surrounding businesses. From a single shoot, I will deliver a diverse range of video and still assets, carefully composed for impact, longevity, and flexibility across all platforms.
Motion Assets
Commercial Spots:
Professionally directed and filmed commercials formatted for YouTube pre-roll, social media campaigns, and local TV broadcast
Option to include other co-op businesses to expand reach and community storytelling
Short-Form Social Media Video Clips:
Dozens of modular clips crafted from hero footage—5s, 10s, 15s and 30s edits
Tailored for all platforms: Instagram, Facebook, TikTok, YouTube Shorts
Delivered in vertical 9x16 and horizontal 16x9 aspect ratios for seamless integration
Content themes include: seasonal events, food & drink moments, family fun, romantic getaways, historical reenactments, petting zoos, artisan goods
B-Roll Library:
Wide, medium, and close-up coverage captured for each location
Natural sounds, action shots, and detail moments for documentary-style edits or future use
Behind-the-scenes material that adds authenticity and shareability
Photography Assets
Captured Simultaneously During Motion Production:
On-location lifestyle imagery of families, couples, kids, and staff interacting in real moments
High-resolution stills ideal for web, social media, brochures, signage, and digital ads
Delivered in multiple crops and compositions, including 9x16 vertical for Stories and Reels
Strategic Value & Usage
Multi-platform ready: Designed for broadcast, web, print, and all major social media formats
Year-round relevance: Content can be planned to support seasonal promotions, holidays, events, and tourism traffic peaks
Brand consistency: A cohesive look and feel across all businesses, with room for individuality
Long-term ROI: All footage and photography will be delivered with usage rights that allow ongoing value across campaigns
Shared storytelling: Ideal for co-op partnerships and local business alliances—unifying Oak Tree Mountain’s voice while celebrating each contributor
This content will stop thumbs, spark curiosity, and capture hearts—creating a lasting impression of Oak Tree Mountain as both a destination and a community.
IMAGES BELOW CREATED FOR RILEY PRESENTATION
Thank you
Thank you so much for taking the time to view my pitch deck—I truly appreciate the opportunity to share my vision with you. I'm genuinely excited about the potential to collaborate and bring something unforgettable to life together. What drew me to this project is not just the creative possibilities, but the chance to work with people who care deeply about telling a great story and connecting with an audience in a meaningful way. Over the years, I’ve had the honor of working with some of the most trusted and beloved brands in the world—Amazon, Disney, Knott’s Berry Farm, and Universal Studios, to name a few—which has taught me how to blend creativity with clarity, and vision with follow-through. You can count on me to bring not only experience, but heart.
Craig
Check out my work here: https://www.cbcreates.net
310 733 9839
Craig@craigbarker.net