Essentials for a Car Dealership Social Media Campaign Today

1. Authentic, Relatable Storytelling

   • Short vignettes featuring real customers or realistic situations (families, adventurers, commuters).

2. Vertical Video Format

   • Optimize for Instagram Reels, TikTok, YouTube Shorts – 9:16 format, fast-paced cuts under 60 seconds.

3. Offer-Based Call-to-Action (CTA)

   • Promotions must be upfront: “0% APR,” “$2,500 cashback,” “Lease for $199/mo” — highlight in first 5 seconds.

4. AI Personalization Elements

   • AI-enhanced visuals (e.g., showing the car in different colors instantly, interactive test drives).

   • Personalized retargeting ads based on user behavior.

5. Community & Local Tie-In

   • Showcase dealership’s ties to the local community — events, charities, local landmarks.

6. Reviews & Testimonial Highlights

   • Feature short, bold quotes from 5-star reviews (“Best buying experience ever!”) with customer faces.

7. Behind-the-Scenes / Dealership Personality

   • Quick clips of the sales team joking, prepping cars, or surprising customers — humanizes the brand.

8. Lifestyle Alignment

   • Cars shown fitting into aspirational lifestyles: road trips, surfing, mountain biking, family outings.

9. Limited-Time Urgency

   • Create FOMO (fear of missing out) with countdowns or “only 12 left!” or “Sale ends Sunday!” overlays.

10. High-Quality Production with Authentic Feel

    • Even if it’s high-end, it should feel real — polished but not overproduced (think iPhone cinematic mode + gimbal shots).

🎥 10 Must-Have Visuals & Scenes for the Commercial and Social Media

1. Happy Family Driving Off the Lot

   • Smiling parents and kids waving from their new car, golden-hour lighting.

2. Solo Hero Shot of Car

   • Clean, cinematic beauty shots (low angle, rotating gimbal) of the vehicle under dramatic skies.

3. POV Test Drive Footage

   • Hands gripping the wheel, dashboard tech closeups, POV turning corners on an open road.

4. Quick Price or Promotion Flash

   • Overlay animation: “Lease starting at $199/month — Ends May 31!” flashing with upbeat music.

5. Local Landmarks in the Background

   • Vehicle driving past recognizable local areas — immediately grounds the brand in the community.

6. Interior Lifestyle Close-Ups

   • Mom fixing the rearview mirror with toddler giggling in the back, friends laughing in sunroof shots.

7. Fast Action Sequence

   • High-energy montage: revving engine, tires turning, drone pulling away fast from vehicle on a scenic road.

8. Salesperson High-Five or Keys Hand-Off

   • Visualizing the excitement and celebration of getting a new car.

9. Multi-Car Lineup

   • Row of sparkling cars with balloons or banners — triggers abundance and selection feel.

10. “Real” User Moments (UGC Style)

    • Short clips that look like user-generated content: selfies with the new car, quick vertical videos of the first drive, etc.

Quick Example of How This Could Flow in a 30-second Reel:

• 0–3 sec: Happy family holding keys in front of dealership (vertical split-screen with promo flashing).

• 4–10 sec: Montage of local scenic driving, drone shots, POV hands-on-wheel.

• 11–15 sec: Interior comfort shots, laughter, tech dashboard close-up.

• 16–20 sec: Salesperson high-five + quick quote flash (“They made it so easy!”).

• 21–25 sec: Multiple car models in lineup with “0% APR — Memorial Day Weekend Only!” flash.

• 26–30 sec: Smiling family drives off — dealership logo + website + CTA (“Schedule Your Test Drive!”).