Creative pitch created for Andrew Stum
Nikken Anthem
I offer full turnkey digital content services—delivering everything from concept development and scripting to directing, cinematography, editing, and color grading.
Designed for brands seeking high-quality visual storytelling without the traditional overhead, my approach is streamlined, creative, and cost-effective.
Photography can be captured during production or sourced as needed to complement the visuals.
Rates start at $150/hour.
Credits on this piece: Concept, Writer, Director, Director of Photography, Editor, and Colorist.
AI commercial example produced in my studio
This concept commercial was created to mirror the style and structure of a national brand vitamin ad—produced for under $4K using 90% AI and 10% photography.
Built to showcase how cutting-edge AI technology can replicate high-end commercial results at a fraction of traditional costs—driving visual impact and marketing potential.
Produced six months ago, this piece reflects an earlier stage of AI motion technology—which has since advanced dramatically, unlocking even greater creative and strategic possibilities today.
Craig Barker is a celebrated Director and Director of Photography who has collaborated with some of the world’s most iconic brands, including Disney, Amazon, Microsoft, Nissan, L’Oréal, Gucci, Dodge Ram, Hyundai, Universal Studios, and Walmart. His work spans high-end commercial campaigns, branded content, and visually driven storytelling that resonates across every platform.
Over the course of his career, Craig has worked with a diverse range of high-profile talent—from global superstars like Jennifer Lopez, Serena Williams, and Drew Brees to cultural icons like Snoop Dogg and Alice Cooper. He brings a cinematic eye and a deep understanding of narrative to every project, blending artistry with emotional impact.
Craig has been entrusted by billion-dollar Fortune 500 companies and world-renowned talent to take the helm of major commercial and social media campaigns across the globe. Known for his creative leadership, storytelling expertise, and visual command, he consistently delivers at the highest level—earning the admiration of top brands and the respect of peers across the industry.
CLIENTS
ACURA
ALAMO CAR RENTAL (BROADCAST COMMERCIAL)
ANAHEIM DUCKS HOCKEY
AQUARIUM OF THE PACIFIC (BROADCAST COMMERCIAL)
BLACK + DECKER (BROADCAST COMMERCIAL)
BOSCH POWER TOOLS (BROADCAST COMMERCIAL)
CATALINA TOURISM (BROADCAST COMMERCIAL)
CATALINA EXPRESS (BROADCAST COMMERCIAL)
CHOC CHILDREN’S HOSPITAL (BROADCAST COMMERCIAL)
COX COMMUNICATIONS (BROADCAST COMMERCIAL)
DEL TACO (BROADCAST COMMERCIAL)
DER WIENERSCHNITZEL (BROADCAST COMMERCIAL)
DISNEY (BROADCAST COMMERCIAL)
DYSON (BROADCAST COMMERCIAL)
EL TORITO RESTAURANTS (BROADCAST COMMERCIAL)
FARMER BOYS RESTAURANTS (BROADCAST COMMERCIAL)
HERBALIFE
HOAG HOSPITAL (BROADCAST COMMERCIAL)
JENNY CRAIG WEIGHT LOSS (BROADCAST COMMERCIAL)
KNOTT’S BERRY FARMS (BROADCAST COMMERCIAL)
L’OREAL (BROADCAST COMMERCIAL)
LONG BEACH TOURISM
MATTEL
MICROSOFT
NATIONAL CAR RENTAL (BROADCAST COMMERCIAL)
NUTRIBULLET
PROVIDENCE HEALTHCARE (BROADCAST COMMERCIAL)
RUBIO’S FISH TACOS (BROADCAST COMMERCIAL)
TOSHIBA (BROADCAST COMMERCIAL)
TOYOTA
HYUNDAI (BROADCAST COMMERCIAL)
UNIVERSAL STUDIOS (BROADCAST COMMERCIAL)
VALVOLINE
WALMART (BROADCAST COMMERCIAL)
WARNER BROTHERS
