2025 Commercial Concept — :30, (2) cut down :15s,
APPROVED SCRIPT
“Light. Style. Power.”
(Fast-paced, punchy, smart. VO rhythmic : short lines. Music: bold.)
Note: Written as a 60 second to be cut down to a 30.
Flash of sunlight. Quick cuts of dramatic moving timelapse style sunlight moving beautifully across wall and home spaces.
1. VO : Light.
2. VO : Style.
3. VO : Power.
4. (Cut: fingers tap remote — blinds lower QUICKLY. Room transforms. A young couple settles into movie night at home)
VO: Tap. Darkness.
5/6. VO : Movie mode: go.
7. (Cut: fast montage — hands flipping through fabric swatches in sunlight. )
VO: Hundreds of options. (camera dynamically moves across swatches). All in your house.
8. VO : No showroom.
9. VO : No guesswork.
*POSSIBLE ADDED LINE:You pick the one that looks most like your Pinterest board.
10. VO : Just this:
[Dynamic swish pan cut: woman points.
We hear her say with a smile“That one.”as camera dynamically dollies into her.]
11. (Smash cut: man holding measuring tape upside down.)
VO: Don’t. (man looks up). We send pros.
12. VO : They measure. They install.
13. VO : You watch. (man smiles and nods)
[Cut: 3 Day Blinds installers setting up. Man with feet up, scrolling phone.]
VO: Yep. This is also part of the process.
14. (Quick cut: "before" → reveal "after.")
VO: Old room? Sad. New room? Woah.
VO :Who’s your designer?
(man turns and looks at camera).
(beat) VO :OK… I know, it’s us.
15. (Cut: teenage boy adjusts shade, light shifts across her face.)
VO: Homework? Level up.
VO : Mood: Honor roll hero.
16. (Cut: ripple folds catch golden light. Cat hops onto windowsill.)
VO: Textured. Layered.
VO : Sun-bathing cat approved.
17. (Cut: baby sleeping. Room silent. Soft light.)
VO (hushed): Nap level: masterclass.
[Cut: Mom lowers blackout shade looks at camera and with a smile:“shhh.”]
18. (Cut: candlelit dinner. Woman speaks into her phone”lower the living room blinds”Blinds lower. Music rises slightly.)
VO: Private. Romantic.
VO : Kinda hot, actually.
19. Final montage: fast cuts of stunning rooms. Day to dusk. Blinds move with rhythm.Possible before/after reveal and using the iPad/tablet.]
VO (building energy): 3 Day Blinds.
Customized. Motorized.
Measured. Made. Installed.
In days. Not months.
Bold. Fast. Easy.
[Final logo: 3 Day Blinds. 5 stars flash on Yelp + Google.]
20. VO (with a smile, final hit): Your house? It just leveled up.
(Couple turns to camera and nod approval of new 3 Day Blinds windows)
20. VO: You’re welcome.
1. Burst of sunlight flare and moving golden sunlight, with silhouettes of a child and dog.
2. Sunlight and shadow move across room through stylish window treatment.
3. Close up of remote with blinds opening up.
4.Hand clicks remote as curtains automatically close out the sunlight.Camera dramatically pushes in on sunlight.
5.A young couple sit back as the room quickly darkens. They look at each other and smile.
6.Cut to the big screen as the movie starts and the room is now dark and cozy.
7. A couple sit with their 3 Day Blinds designer in their kitchen. Note the couple and sales woman are the same in frames 7,8,9,10.
8. Samples reviewed as camera moves over a vast selection of choices.
9. Samples are held up to the window. Possible use of iPad to show pre visualization of selected fabrics.
10. Woman selects her favorite from the samples.
11. Man fumbles with tape measure, and looks up at camera.
12. 3 Day Blinds installer in action.
13. Man settles back on sofa, and puts his feet up.
14. Cut this paragraph to make :30 second time.
15. Young boy age 12 clicks remote or uses voice command to lower window blind, and returns to doing homework.
16. Cat rests on a window sill or dog on a window box seat.
17. Mom finishes lowering black out blinds or closing drapes, as baby sleeps (baby could be a prop baby, may not need actual baby).
18. Woman uses voice command to lower blinds. Couple relax in their secluded and cozy dining room.
19. Quick shots may include iPad before and after, various window treatments, motorized features.
20. Couple are admiring the new window treatments and turn to camera to acknowledge their gratitude to 3 Day Blinds.
Logo and offer fades in.
Location
Why This Location Was Selected
After reviewing more than 200 homes on Peerspace and Giggster, this property was carefully chosen as the top filming location because of its versatility and ability to serve the production’s needs. In addition to its adaptable design, the home is owned by an experienced film and video producer who has collaborated with Lyon Studios for many years. Her familiarity with production and our team adds an extra layer of reliability, ensuring the shoot can run smoothly from start to finish.
While the house itself is not meant to be the visual centerpiece, it provides the ideal framework for what truly matters: the 3 Day Blinds window treatments, the talent, and the curated décor. The home’s design allows us to stage multiple distinct looks without it ever feeling repetitive, giving the commercial a fresh, dynamic quality throughout.
The windows are the true anchors of the space. Their wood framing, though not as common in newer minimalist homes, naturally highlights the window treatments by creating elegant borders that frame each scene. The window placement also works seamlessly with our story beats and camera angles, making it easy to craft deliberate, visually engaging compositions.
Creatively, the home’s interiors offer a blank canvas that can be easily elevated. Through set dressing, selective redressing, and controlled composition, the art department can achieve a warm, aspirational tone without tipping into an overly upscale or unattainable look. Most architectural elements, such as the fireplace, ceilings, or existing décor, will not be seen, ensuring the focus stays on the treatments, the people, and the story.
When paired with the storyboard, it’s clear this location enables us to capture each scene exactly as envisioned, with windows and treatments framing the edges, talent at center, and a carefully curated environment reinforcing the brand’s identity.
Here is how each space will be utilized and styled for the shoot:
Kitchen:
Light redressing to refresh the look, with new 3 Day Blinds window treatments creating a polished, inviting atmosphere.Living Room:
Staged to highlight the windows as the focal point. The sofa will be repositioned to create depth, while the fireplace and large TV will not be featured. Two medium windows and a sliding glass door will receive new treatments, with an optional full décor makeover.Boy’s Bedroom:
Adapted from the original script (which called for a girl’s room) to utilize the existing blue paint. Additional age-appropriate props and furniture will be added, along with new 3 Day Blinds window treatments.Office/Den (Tan Walls, Image #12):
Converted into a baby boy’s nursery by removing the bed, adding a crib, and incorporating baby-friendly décor. Fresh 3 Day Blinds treatments will complete the transformation.Dining Room:
Redressed with updated furniture and décor, complemented by new 3 Day Blinds window treatments to create a cohesive, aspirational look.Master Bedroom:
Used for scene where 3 Day installer works.
This home offers the perfect structure for the campaign—combining flexibility, ideal window placement, and a production-friendly environment with an owner who understands the process and supports the project at every stage. By focusing the lens on the treatments, the people, and the curated décor, we can bring the story to life with clarity and impact, making this location the strongest choice for the commercial.
Casting Breakdown – 3 Day Blinds Commercial
We are seeking authentic, approachable talent with a “real person” look—no overly polished or model-type appearances. Talent should be warm, expressive, and able to convey genuine connection and personality on camera.
Roles
Boy with Dog
Scenes: 1, 15
Age: 9–12
Look & Personality: Natural, expressive, comfortable on camera. Relatable and warm energy.
Pet: Must be comfortable working with a playful, well-trained dog (not a puppy).
Young Couple
Scenes: 3, 4, 5
Ages: 27–33
Look & Personality: Great smiles, approachable, lively, and engaging. Open to mixed ethnicity pairings.
3 Day Blinds Saleswoman
Scenes: 7, 8, 9, 10
Age: 35–40
Look & Personality: Attractive, friendly, highly likable with an energetic personality. Genuine, welcoming smile. Must own professional attire suitable for an in-home consultation setting. Open to Caucasian or mixed ethnicities.
Mature Couple
Scenes: 6, 7, 8, 9, 20
Ages: 48–55
Look & Personality: Youthful, fit, and active with warm, engaging smiles. Caucasian.
Measuring Specialist (Male)
Scenes: 11, 13
Age: 35–45
Look & Personality: Expressive and quick with gestures, naturally charming, with a light comedic touch. Approachable, charismatic, and able to make others smile. Open to all ethnicities.
Young Mom
Scene: 17
Age: 28–38
Look & Personality: Warm, relatable, with a great smile and expressive face. Comfortable on camera, open to mixed ethnicities.
“Sound Couple” (Romantic Pair)
Scene: TBD (romantic moments)
Ages: 20–42
Look & Personality: Attractive but natural—not overly polished. Ideally a real-life couple for authentic chemistry. Must be comfortable with romantic, close interactions to convey a genuine bond on camera.
Pets
Dog: Playful, well-trained (not a puppy), comfortable indoors, able to take direction.
Cat or Small Dog: Older, calm, comfortable sitting still on a window seat.
Baby -may be possible to use a prop baby.
Voice over talent example: Actress Lake Bell
3 Day Blinds revised schedule
Production Timeline & Milestones
Pre-Production: Concept Development and Planning
July 14: 3 Day Blinds approves final concept and provides feedback/notes.
July 28:
Lyon Studios delivers to 3 Day Blinds:
Location options.
Casting specifications.
Revised creative treatment (if concept feedback requires).
Revised production budget (based on final creative).
Location Confirmation and Logistics
August 4: 3 Day Blinds selects final locations.
August 6 or 7:
Location scout with 3 Day Blinds team and Lyon Studios to:
Confirm shoot logistics.
Pre-visualize key shots.
Verify installation feasibility for window treatments.
Window Treatment Installation Preparation
August 11–13:
Contracts signed between 3 Day Blinds and homeowner(s).
3 Day Blinds team completes:
On-site measurements for custom window treatments.
August 11 – September 8:
3 Day Blinds oversees:
Ordering, production, and professional installation of window treatments.
Casting & Styling
August 11:
Casting begins; selects are presented to 3 Day Blinds for approval.
August 11–30:
3 Day Blinds works with staging/decor company to:
Select furniture.
Finalize home styling for the shoot.
Coordinate delivery/placement before filming.
Financial Milestone
September 8: Second payment installment due to Lyon Studios.
Production: Filming
September 10 or 11: Principal photography (Filming Day)
Shooting of 30-second and 15-second commercial versions.
Social media assets captured (stills, vertical format clips, BTS content if needed).
Post-Production
September 15:
Editing of commercial begins.
Voiceover casting selects sent to 3 Day Blinds for approval.
September 22:
First cut delivered to 3 Day Blinds:
30-second version.
(2) 15-second versions.
September 29-October 2:
3 Day Blinds provides consolidated feedback/notes.
Lyon Studios delivers final approved cuts incorporating all feedback.
Final payment installment due to Lyon Studios.
BUDGET
Naomi, Items to be re-evaluated. Since client has not signed off on the location, some of these notes are not relevant until we get the sign off.
3 Day Blinds was told art department is outside the bid. We may need to pull from some areas if we need to add to what 3 Day can allocate.
Talent fees. In the early calls I had with 3 Day, we discussed using some 3 Day Blinds employees as talent, but will need to address this in the next week. Hopefully we can cast mostly from 3 Day Blinds employees, they could submit self taped auditions. If we do any casting, I would love to just reuse people we have worked with in the past. There is 2K allocated and a fee of 850.00 for the Studio Teacher. If Haylees son would like to be our only child actor, could we go without the Studio Teacher?
In pre pro there is 931.00 for a permit, Mission Viejo appears to be only 90.00. With the almost 840 left over you could hire Haylee to help on filming day and maybe she gets the permit.
There is 800 in budget for the VO talent. When I first budgeted this spot, VO was not as critical as it now for a voice similar to Lake Bell who did the IPhone spots. What do you think is a more realistic number for top VO talent that has that type of actor quality for a national brand buyout?
I feel the music will be very close to the Apple iPhone 6 reference spots, with the composer getting very close to the same track. I have a guy in Texas who will likely do it for around 800.00. Does Curt know anyone who would do it for a similar price? They would be basically coping the track which I understand from most composers makes the job very quick and easy.
There is location fees of 2,500 plus a Honeywagons (port-a-potty) fee of 500 in budget. This could be money moved around if Haylee charges 1200-1500, plus of course part of the deal is she would get the window treatment products worth thousands.
Does Haylee have any pets that can be featured in the scenes?
Original budget below for your review and notes. Once we know which location and if 3 Day can provide most of the talent we can create a revised budget for client that reflects the final creative.
I. PRE-PRODUCTION
Director Pre-Production : 2,250
Producer: Included in production fee
Location Scout Director : 1,125
Tech scout Director : 1,125
Casting Director: Included in production fee
Scriptwriting/Revisions : 2,250
Al Boards : 1,125
Permits/ City Fees: 931 (was based on Newport Beach, Mission Viejo is under 100 )
II.A. PRODUCTION STAFF
Director : 1,500
Director of Photography : 1,125
Producer: Included in production fee
Production Assistant (Jeff ?): 700
II.B. CAMERA DEPARTMENT
1st AC 12 hour day: 980
Camera Package: 950
Lenses: 350
Monitor / Video Village: 500
II.C. GRIP & ELECTRIC
Gaffer 12 hour day: 980
Best Boy Electric 12 hour day: 910
Grip 12 hour day: 980
Best Boy Grip 12 hour day: 910
Grip Equipment Rental: 300
Lighting Equipment Rental: 1500
II.E. WARDROBE / HAIR / MAKEUP
Wardrobe Purchase: 750
Makeup Artist: 600
Kit Fees (Hair / Makeup / Wardrobe): 100
II.F. TALENT
Principal Talent: 2,000 ( 3 Day Blinds to provide some talent TBD )
Studio Teacher: 850 (needed?)
Talent Buyout (Usage): 0
II.G. LOCATIONS / TRANSPORTATION/TRAVEL
Location Fees (Shoot): 2,500 / (Haylees 1500?) + free window treatments
Motorhomes/Honeywagons: 500 (may not be needed)
Off site parking and shuttle van: TBD
II.H. MEALS & CRAFT SERVICE
Catering breakfast and lunch: 600 (too low?)
Craft Service: 300
III. POST-PRODUCTION Craig will handle all post edit/production except VO session/recording.
Craig-Editor: 3,375
Hard Drives with Broll for client: 200
Music Licensing: 500 (Too low, pull from savings in other areas)
Voice Over talent: 800 (Too low ?, pull from savings in other areas)
IV. INSURANCE, CONTINGENCY, MARKUP
Production Insurance, Payroll, W. Comp, Producer fees, included in Lyon Studios Markup 25%: 8,391
Total Budget Estimate:
Creative fees to Craig (scripts, Al images and pre visualization, location scouts, Director and DP, editorial): 13,875
Hard cost of making the commercial: 19,691
Production company fees (i.e. markup) Producer, casting director, voice over casting, voice over recording and final sound mix (if needed): 8,391
Total costs: 41,957
*REMINDER TO 3 DAY BLINDS
As confirmed during my phone conversation with Marci on Friday April 4, 3 Day Blinds will be handling all Art Department services and costs through their chosen vendor.
This includes location decorating, as well as moving and adding furniture as needed to bring each space to life.