APPROVED SCRIPT

Commercial #1 “Light. Style. Power.”

(Fast-paced, punchy, smart. VO rhythmic : short lines. Music: bold.)

Note: Written as a 60 second to be cut down to a 30.

Flash of sunlight. Quick cuts of dramatic moving timelapse style sunlight moving beautifully across wall and home spaces.
VO : Light.

Style.

Power.

[Cut: fingers tap remote — blinds lower QUICKLY. Room transforms. A young couple settles into movie night at home]
VO: Tap. Darkness.

Movie mode: go.

[Cut: fast montage — hands flipping through fabric swatches in sunlight. ]
VO: Hundreds of options. (camera dynamically moves across swatches). All in your house. No showroom. No guesswork.
Just this:
[Dynamic swish pan cut: woman points. We hear her say with a smile“That one.”as camera dynamically dollies into her.]

[Smash cut: man holding measuring tape upside down.]
VO: Don’t. (man looks up). We send pros. They measure. They install. You watch. (man smiles and nods)

[Cut: 3 Day Blinds installers setting up. Man with feet up, scrolling phone.]
VO: Yep. This is also part of the process.

[Quick cut: "before" → reveal "after."]
VO: Old room? Sad. New room? Woah.
Who’s your designer?
(man turns and looks at camera).
(beat) OK… I know, it’s us.

[Cut: teenage girl adjusts shade, light shifts across her face.]
VO: Homework? Level up.
Mood: academic goddess.

[Cut: ripple folds catch golden light. Cat hops onto windowsill.]
VO: Textured. Layered.
Sun-bathing cat approved.

[Cut: baby sleeping. Room silent. Soft light.]
VO (hushed): Nap level: masterclass.
[Cut: Mom lowers blackout shade looks at camera and with a smile:“shhh.”]

[Cut: candlelit dinner. Blinds lower. Music rises slightly.]
VO: Private. Romantic. Kinda hot, actually.

[Final montage: fast cuts of stunning rooms. Day to dusk. Blinds move with rhythm.]
VO (building energy): 3 Day Blinds.
Motorized. Customized. Andrea note: so it reads : customized. Motorized…(order switch).
Measured. Made. Installed.
In days. Not months.
Bold. Fast. Easy.

[Final logo: 3 Day Blinds. 5 stars flash on Yelp + Google.]
VO (with a smile, final hit): Your house? It just leveled up.

(Couple turns to camera and nod approval of new 3 Day Blinds windows)

VO: You’re welcome.

Andrea note: and I like the Pinterest board reference in concept 4 if you can fit it in.

Marci note: I also liked the ideas of the before/after reveal and using the iPad/tablet. A few of the other options note operating shades by voice… would be nice to feature that option as well.