2025 Commercial Concepts — 30s, 15s, and Modular Formats
This collection of 8 commercial scripts is designed with maximum versatility in mind. Each script can be cut down to 15 seconds or less for social media formats and adapted with graphic overlays—ideal for platforms where audio may be muted. Many of the scripts share a unified tone, allowing scenes to be mixed, matched, or trimmed to create a wide range of engaging edits tailored to your audience.
In addition to the core scripts, you'll find modular spot concepts crafted for 5-second social media placements—perfect for high-frequency testing and optimization. These short scenes can be used individually or combined to create a spectrum of variations, allowing for real-time insight into which messaging and visuals drive attention and ROI.
I’ve also included three traditional brand-forward scripts. Together, these options offer a flexible and imaginative toolkit for creative exploration.
The voiceover tone draws inspiration from a 2015 Apple commercial—clean, self-aware, and subtly breaking the fourth wall, creating a dynamic interplay between voice and on-screen action. I have included two voice over samples below to help visualize and hear the correct tone in the voice over read.
Visually, the spots embrace a modern aesthetic: fluid camera movement, intimate subject framing, and grounded lighting that brings audiences closer to the people and spaces featured. The goal is to create a sense of connection and visual energy that holds attention from the very first frame.
The next phase, once you select a script, will be designing that opening moment to immediately capture attention within the first 3 seconds—and from there, we’ll continue to shape the creative to maximize engagement across all placements.
Voice over style examples
Commercial #1 “Light. Style. Power.”
(Fast-paced, punchy, smart. VO rhythmic : short lines. Music: bold.)
Note: Written as a 60 second to be cut down to a 30.
Flash of sunlight. Quick cuts of dramatic moving timelapse style sunlight moving beautifully across wall and home spaces.
VO : Light. Style. Power.
[Cut: fingers tap remote — blinds lower QUICKLY. Room transforms. A young couple settles into movie night at home]
VO: Tap. Darkness. Movie mode: go.
[Cut: fast montage — hands flipping through fabric swatches in sunlight. ]
VO: Hundreds of options. (camera dynamically moves across swatches). All in your house. No showroom. No guesswork.
Just this:
[Dynamic swish pan cut: woman points. We hear her say with a smile“That one.”as camera dynamically dollies into her.]
[Smash cut: man holding measuring tape upside down.]
VO: Don’t. (man looks up). We send pros. They measure. They install. You watch. (man smiles and nods)
[Cut: 3 Day Blinds installers setting up. Man with feet up, scrolling phone.]
VO: Yep. This is also part of the process.
[Quick cut: "before" → reveal "after."]
VO: Old room? Sad. New room? Woah.
Who’s your designer?
(man turns and looks at camera).
(beat) OK… I know, it’s us.
[Cut: teenage girl adjusts shade, light shifts across her face.]
VO: Homework? Level up.
Mood: academic goddess.
[Cut: ripple folds catch golden light. Cat hops onto windowsill.]
VO: Textured. Layered.
Sun-bathing cat approved.
[Cut: baby sleeping. Room silent. Soft light.]
VO (hushed): Nap level: masterclass.
[Cut: Mom lowers blackout shade looks at camera and with a smile:“shhh.”]
[Cut: candlelit dinner. Blinds lower. Music rises slightly.]
VO: Private. Romantic. Kinda hot, actually.
[Final montage: fast cuts of stunning rooms. Day to dusk. Blinds move with rhythm.]
VO (building energy): 3 Day Blinds.
Motorized. Customized.
Measured. Made. Installed.
In days. Not months.
Bold. Fast. Easy.
[Final logo: 3 Day Blinds. 5 stars flash on Yelp + Google.]
VO (with a smile, final hit): Your house? It just leveled up.
(Couple turns to camera and nod approval of new 3 Day Blinds windows)
VO: You’re welcome.
Commercial #2 “This... is the next generation of window treatments”
Note: Written as a 60 second to be cut down to a 30.
Flash of sunlight. Quick cuts of dramatic moving timelapse style sunlight moving beautifully across wall and home spaces.
[Cut: fingers tap remote — blinds lower QUICKLY. Room transforms. A young couple settles into movie night at home]
VO:”This…is the next generation of window treatments. (Woman taps a remote)
(Short beat)
VO:”So you can reveal or hide things like the sun, glare from a streetlamp or block your neighbors view."
(Shift tempo slightly)
VO:”Your in charge of how you:
Watch a movie (remote blinds lower)
Go to sleep (remote bedroom blinds lower)
Wake up.” (remote blinds raise in a kitchen as woman makes coffee)
(Pause — interested)
VO:”Umm...
that looks like a great cup of coffee.”
VO:”You can change the intensity of the sunlight — like this.
Hide half the sun— like this.” (various window treatment montage)
(Slight smile in the voice)
VO:”Try new color looks like this...
Your house looks... awesome.”
VO:"Even use voice activated commands”
Woman in her bedroom:”Close the windows for the night.”
(Soft chuckle, suggestion tone)
VO:”Oh, that’s cozy! "(reacting to room tone as shades lower)
VO:”Window treatments have evolved.”
(Beat)
VO:"Which makes everything easier, faster.”
VO:”Opening …closing…filtering…diffusing” (various window treatment montage)
Woman asks: “Room darkening?”
VO:”YEP!”
(Cute dog cuddles in dog bed as dark blinds close — softer tone)
VO:”Aww.”
5 stars, start to finish.
Smart, stylish, and done in days.
Your light. Your mood.
3 Day Blinds.
Commercial #3 “This is your light”
Note: Written as a 60 for a 30 second final version.
[Open on timelapse style bright daylight moving over walls of a home]
VO (playful): This… is sunlight.
And this... is 3 Day Blinds.
[Cut to: a couple flipping through samples with a 3DB Design Consultant at home.]
VO (confidential): Now your windows get a stylist.
A real human—with taste.
Who brings all the samples…
to your house.
(beat)
No measuring fails. No guesswork.
Just good light, good vibes, and the perfect fit.
[Cut to: iPad showing “before” shot of a bland living room. Pulls down to reveal stunning “after.”]
VO (mock stunned): Wait—that’s the same room?
(beat)
Wow! Your place looks... amazing.
[Couple nods at camera. Approvingly.]
[Cut to: man holding tape measure, confused.]
VO (deadpan): Don’t. Just... don’t.
We send pros. They measure. They install.
You? Chill.
[Pull back: installer finishes window. Guy kicks back, scrolling on his phone.]
VO (grinning): See? Hero.
[Cut to: sleek motorized shades lowering with a tap as couple snuggles on couch with dog.]
VO (low and cozy): Movie night. No glare. All comfort.
(beat)
Even Max approves.
[Dog yawns adorably.]
[Cut to: woman at window adjusting the blinds just enough for her cat to hop up.]
VO: Sunlight... for one.
[Cat stretches dramatically.]
You’re welcome, Whiskers.
[Cut to: mom gently lowering blackout blinds as baby sleeps.]
[She looks to camera, finger over lips: “shhh”]
VO (soft, smiling): Okay... yeah.
That’s an awwww.
[Cut to sleeping baby.]
[Quick montage: filtered sunlight moving through stylish shades, ripple folds, layered textures.]
VO (cool): Couture for your windows.
From classic to ooooh,
from café curtain to smart shade.
Your style. Your way. Fast.
[Cut to: woman in kitchen raising blinds as morning light pours in.]
VO (content): Mornings are chaos.
But this part?
Easy.
[Cut to: girl doing homework, tilting her shades for just the right light.]
VO (encouraging): Study zone... activated.
[Cut to: candlelit dinner as blinds lower behind a couple.]
VO (teasing): Mood: set.
You two look cute. (OR You two look so relaxed.)
[Cut to: guy at window opens drapes to reveal mountain view.]
VO (in awe): Frame your world.
Then live in it.
[Final shot: montage of homes, glowing with perfect light, fast-paced cut with music crescendo.]
VO (proud): From free consult to pro install—no stress.
Just style.
[Cut to logo: 3 Day Blinds. With Yelp & Google “★★★★★”]
VO (smiling): Five stars on Yelp. Five on Google.
And five seconds to schedule.
3 Day Blinds.
Commercial #4 “ Your Light Your Mood”
Note: Written as a 60 for a 30 second final version.
[Open on wide shot: soft morning sun spills across a sleek kitchen.]
VO: This...is your light.
(Beat)
And this...is how you take control of it.
Without even putting down your coffee.
[Cut to: woman taps a remote. Light softens. Coffee sip. She nods.]
VO: Filtered. Calm.
No weird glare on your face.
Just... a really good kitchen vibe.
[Cut to: teenage girl on her bed, adjusting blinds mid-homework session.]
VO: Homework.
But make it... relaxed.
Just enough light to feel smart.
Not enough to see the laundry on the floor.
[Cut to: design consultant at couple’s house. They're holding up swatches.]
VO: We send a design expert.
With samples.
All the samples.
(beat)
You pick the one that looks most like your Pinterest board.
They measure.
Install.
You do... literally nothing.
Except say, “Oooh.”
(beat)
Which you will.
[Cut to: couple holding sample books with a 3DB design consultant]
VO (matter-of-fact): This isn’t DIY.
This is VIP.
We come to you...
with all the samples, colors, textures—
[Quick shots of hands holding up fabric swatches, textures glowing in sunlight]
...and actual advice that doesn’t come from a YouTube rabbit hole.
[Cut to: man with tape measure, looking confused]
VO (mock serious): Put that down.
Our techs measure. Install.
You just nod and say:
“Yeah. That one.”
[Cut to: iPad with “before” shot. Lowered to reveal “after.” Gorgeous room.]
VO (impressed): This was your living room?
Okay, wow.
You really did something here.
(beat)
Technically, we did.
But you picked the color, so…
[Cut to: movie night — couple on couch with dog, blinds lower automatically.]
VO: Movie mode: activated.
No glare.
Just comfort.
And popcorn.
And...Max.
[Cut to dog. Slight tail wag.]
VO (soft):
He’s a good boy.
[Cut to: woman prepping table, adjusting dining room blinds to let soft dappled light pour in]
VO (gentle): Entertaining?
Give your guests that golden-hour glow.
They’ll never know it came from a remote.
[Cut to: woman lowers blackout shade. Her baby sleeps.]
VO: That’s nap-level light control.
[Quick beat: Woman turns to camera, finger over lips with a “shhh”]
VO: We get it.
You're in charge of the mood.
[Montage of: candlelight dinner, cat sunbathing, sunlight shifting through ripple folds, dramatic wide shots of beautiful living rooms with motorized shades.]
VO (building energy): Light becomes warmth.
Privacy becomes peace.
Windows become the best-looking part of your home.
[Cut to: montage of ripple folds, motorized shades, layered textures in natural light.]
VO: We’ve got smart shades.
Soft layers.
Ripple folds.
Yeah, ripple folds.
(Slight pause)
They’re a thing.
And they look expensive.
Which is... the point.
[Cut to: man opens drapes to reveal ocean or mountain view]
VO (smiling): Frame your world.
Don't hide it.
[Cut to: iPad before/after room reveal]
VO: Before? Meh.
After? Ooooh.
Designer style. Zero stress.
[Final shot: glowing rooms, smooth motion, sun flaring through windows.]
VO (quietly impressed): Turns out...
your light?
It sets the mood.
The vibe.
The moment.
[Logo: 3 Day Blinds. On screen: “★★★★★ on Yelp + Google.”]
VO (final beat): Schedule your free consultation.
We bring the mood.
You just... open the door.
Commercial #5 Pick and choose commercial series
Each of these scenes is designed as a standalone 5-second segment that can be used with voiceover or as a graphics-only clip. Perfect for social media, they can run individually, in small groups of 3 to 5, or be combined into a dynamic 30-second commercial—offering endless possibilities for variation and testing.
1. "Just a Tap" Scene: A woman raises blinds with a finger tap. VO: This is a window. And this... is 3 Day Blinds. Cords? Gone. Sunlight control? One tap. Mood lighting for date night? Tap. 3 Day Blinds. Motorized. Customized. Easy. fast.
2. "Block the Sun" Scene: Guy on couch, sunlight creeping in, raises shades with voice command.
VO:That’s the sun. That’s your face. That’s too much sun on your face. (Man uses voice command for blinds). Boom. Peace. Shade. Smart home flex. With 3 Day Blinds, your window listens.
3. "Pet-Approved Privacy" Scene: Dog nose poking through blinds. Owner hits remote.
VO: This is Max. He guards the house. This is 3 Day Blinds. They guard your privacy. Max doesn’t lower the blinds. You do. With a remote. Or an app. Or your voice. You’re the alpha.
4. "Window, Meet Couture" Scene: A montage of luxe interiors with layered sheers and ripple folds.
VO: Window treatments used to be basic. Now? They dazzle. Ripple folds, café curtains, layered textures... 3 Day Blinds is like couture—for your windows. And yes, it looks as good as it sounds.
5. "From Glare to Glorious" Scene: Split screen of office with harsh glare vs. sleek blinds.
VO: Your screen's fighting the sun again. Let’s not. 3 Day Blinds. Sleek, custom-fit shades. Sunlight becomes ambiance. Glare becomes glory. Work like a boss. In perfect light.
6. "Mood Shift Magic" Scene: Family room transitions from bright morning to cozy evening.
VO: Morning? Bright and breezy. Evening? Cozy and calm. One room. Many moods. Thanks to motorized blinds from 3 Day Blinds. Light control? Mood control. YOU got this.
7. "The Installer’s Secret" Scene: A technician high-fives homeowner after install.
VO: This guy? He’s not just a tech. He’s the hero of your windows. He measures. He installs. He makes it perfect. 3 Day Blinds doesn’t just send stuff. We send someone who gets it done.
8. "Save My Zoom Call"
Scene: A woman in a Zoom call, moving her laptop to avoid harsh sunlight.
VO: You had the perfect setup. Until the sun shifted. You’re squinting. Your boss is judging. Just say: "Close the blinds." Boom. Mood: Professional. Thanks to 3 Day Blinds Smart Hub. Let the sun know who's boss.
9. "Cat Approved"
Scene: A cat sits in a patch of perfect sunlight framed by stylish blinds.
VO: This is Oscar. He naps in style. Because 3 Day Blinds found his light. Woven textures. Soft layers. Perfect privacy. If it’s good enough for the your cat... It’s perfect for your home.
10. "Instant Mood"
Scene: Split screen of a morning coffee scene and cozy evening wine moment. Same room. Different vibes.
VO: One room. A thousand moods. Morning sun for that espresso vibe. Evening glow for cabernet and jazz. 3 Day Blinds motorized shades shift the light like magic. Same window. New feeling. Every time.
11. "From Chaos to Calm"
Scene: A mom juggling kids, breakfast, and glaring sunlight in the kitchen.
VO: Mornings are chaos. Bright light. Loud voices. Burnt toast (toast pops up). One click, and the blinds go down. Light softens. Calm enters. You might even sip coffee while it’s hot. 3 Day Blinds. One less thing to fight.(OR one less thing to be stressed about)
12. "Designed to Impress"
Scene: Dinner party in a sleek modern home. Guests admire the space.
VO: They’re not talking about the food. They’re whispering about the blinds. Ripple folds. Linen layers. Effortless ambiance. Designed, delivered, and installed. Your windows? Instant design envy.
13. "The Great Nap Escape"
Scene: A baby wide awake in a too-bright room. Then blackout blinds go down.
VO: Nap time was wishful thinking. Until 3 Day Blinds blackout shades arrived. Now it’s soft. Dark. Dreamy. Baby’s asleep. Mom’s on the couch. And all is finally well.
14. "No More Naked Windows"
Scene: Montage of bare, awkward windows in a beautiful home.
VO: Windows without treatments? It’s like wearing a tux without pants. Let’s fix that. With 3 Day Blinds custom fits, layered looks, and pro install. Dressed windows. Better views. Fully clothed home.
TRADITIONAL COMMERCIAL STYLE SERIES
These commercials use a traditional voice over approach, compared to the style in commercials 1-5.
Commercial # 6 “Transform Your Light”
This script was presented many months ago on the kick off, and I have included it for second review.
OPENING SCENE: MODERN HOME EXTERIOR – DAY
Attention grabbing use of time lapse as sunlight moves across the interiors of homes.
Voiceover:
"Your home is your sanctuary. A place where every detail speaks to who you are—especially your windows."
SCENE 2: LIVING ROOM CONSULTATION – INTERIOR DAY
Cut to the interior: A stylish, open-concept living room filled with natural light. A young professional couple—one African American, one Asian—sits on a plush sectional. A design consultant, warmly dressed in neutral tones, unrolls fabric swatches and blind samples onto a coffee table.
Children’s laughter floats in from another room. A dog quietly rests nearby.
SFX: Low ambient home sounds—children playing, soft conversation.
Voiceover:
"At 3 Day Blinds, we bring personalized design consultation directly to your home—so you can choose with confidence, comfort, and ease."
The couple smiles, engaged in the decision-making process. They run their fingers over textured fabrics, nodding in agreement.
SCENE 3: INSTALLATION DAY – MODERN HOME OFFICE
We cut to a clean, modern living room where a 3 Day Blinds technician professionally measures, drills, and installs sleek motorized blinds. The environment is calm, quiet, meticulous.
SFX: The soft clicks of a power drill, the gentle slide of blinds being set in place.
A quick cut: the homeowner presses a remote. With a whisper-quiet hum, the blinds lower perfectly in sync with the setting sun.
Voiceover:
"From custom measurements to seamless installation, we handle every detail. And with smart home integration, control is always within reach."
SCENE 4: MONTAGE – TWO UNIQUE SPACES
A split-screen montage showcases distinct styles and spaces:
A high end home living room draped in sheer, flowing curtains—soft light filters in.
A 1940s well decorated suburban family home showcasing crisp, energy-efficient cellular shades in the dining room.
Voiceover:
"No matter your style, space, or budget—we have the window solution that completes your vision."
SCENE 5: SUNLIT KITCHEN – CUSTOMER MOMENT
Cut to a bright, newly renovated kitchen. A young family gathers around the island, morning sunlight softly diffused by new cellular shades. The light is perfect—inviting but not harsh. The mother sips coffee, the father preps breakfast, and the kids chatter happily in the background.
Music Swell: Uplifting, hopeful tone.
Voiceover:
"Style, convenience, and service you can trust—all from the experts at 3 Day Blinds."
FINAL SHOT: CALL TO ACTION – BRANDING MOMENT
Fade into a clean white screen. The 3 Day Blinds logo centers on screen. Beneath it, a warm invitation:
Voiceover:
"Schedule your free consultation today and transform the way you see your home."
On Screen Text:
“Visit 3DayBlinds.com or call now to book your FREE in-home consultation.”
Commercial # 7 “Transform Your Light”
Duration: 30 seconds
OPENING SCENE: MODERN FAMILY HOME – MORNING
Golden sunlight filters through tall windows dressed in outdated, tangled blinds. A young couple—mid-30s, diverse, creative professionals—stands in the living room, frustrated. One pulls a cord, and the blinds jam awkwardly. A sigh. A look of shared irritation.
Music: Warm and upbeat, contemporary with subtle acoustic textures.
Voiceover:
"Your windows are the soul of your home—but old, clunky blinds? They just don’t do your space justice."
The doorbell rings. Cut to: a cheerful 3 Day Blinds Design Consultant stepping into the entryway with a curated bag of samples, greeted with relief and curiosity by the couple.
Voiceover:
"That’s why 3 Day Blinds makes upgrading effortless—with free in-home design consultations, a wide array of custom styles, and advice tailored to your home and your life."
SCENE 2: PERSONALIZED DESIGN EXPERIENCE – INTERIOR, DAY
In the sunlit living room, the couple sits with the consultant, examining textures, colors, and smart shade options. The camera glides over swatches of woven fabrics, elegant shutters, and modern motorized rollers.
We see their imagination at work—one places a fabric panel against the wall, the other envisions it near the window.
Voiceover:
"From sophisticated motorized shades to timeless plantation shutters, we design high-quality, made-to-measure window treatments—just for you."
SCENE 3: PROFESSIONAL INSTALLATION – INTERIOR, TRANSITION TO DUSK
Fast-paced shots: a skilled technician measures and installs with precision. Tools click into place. A level is checked. Final adjustments are made.
A sleek remote or smartphone app is tapped—the new blinds glide down silently as dusk begins to settle outside.
Voiceover:
"No guesswork. No measuring mishaps. Just expert installation and intuitive control—with smart home integration that makes managing light and privacy as simple as a tap."
FINAL SCENE: THE REVEAL – LIVING ROOM EVENING
The couple now relaxes in the same living room, transformed. Soft natural light flows in through tailored shades. They sip coffee, comfortable and smiling. Their space feels serene, elevated.
Music swells slightly—hopeful, modern, refined.
Voiceover:
"Fast. Stylish. Stress-free. That’s the 3 Day Blinds difference."
CLOSING SHOT: CALL TO ACTION – BRANDING MOMENT
A clean, elegant screen displays the 3 Day Blinds logo with a soft, ambient glow behind it. Beneath, a strong, confident CTA:
Voiceover:
"Schedule your free consultation today—because great windows deserve great style."
On-Screen Text:
Visit 3DayBlinds.com or call now to book your FREE in-home consultation.
Commercial # 8 “Transform Your Light”
OPENING SCENE: FAMILY KITCHEN – EARLY MORNING
Sunlight floods into a bustling kitchen. Kids finish breakfast, parents gather backpacks, the dog barks. Amid the chaos, old blinds hang crookedly, stuck halfway down the window. The mother pulls at the cord—nothing happens. She sighs.
Music: Upbeat and modern with an energizing rhythm and a clean, fresh tone.
Voiceover:
"Mornings are busy. Your blinds shouldn’t slow you down."
Cut to a smooth transition: sunlight fades and is replaced by a warm smile as a 3 Day Blinds Design Consultant arrives at the door, swatch case in hand.
Voiceover:
"At 3 Day Blinds, we make it easy to upgrade your home—with fast, stylish, hassle-free window treatments."
SCENE TWO: DESIGN CONSULTATION AT THE DINING TABLE
The consultant lays out curated fabric and material samples at a dining table. The parents, still mid-routine, glance up with curiosity. Their attention turns to the design process. A digital tablet displays real-time mockups of their home with new window treatments.
Voiceover:
"No more guessing. Our expert designers come to you—with a full range of styles, colors, and textures—so you get the perfect look, every time."
The mom swipes through a few options. The dad nods in approval as the consultant points to a rendering that perfectly complements their space.
Voiceover:
"And with our streamlined process, your custom blinds and shades are made-to-order and installed in as little as three days."
SCENE THREE: PROFESSIONAL INSTALLATION AND SMART FEATURES
A uniformed technician installs sleek new roller shades in the family’s home. Precision. Clean edges. Every detail attended to.
Voiceover:
"No tools. No stress. We handle the installation—so you don’t have to. And with smart home integration, comfort is just a voice command away."
FINAL SCENE: TRANSFORMED LIVING SPACE – GOLDEN HOUR
The family is now at ease in their beautifully lit living room. The new window treatments elevate the room with soft, filtered light. The mood is peaceful. Everyone looks comfortable, connected, and proud of their home.
Voiceover:
"Better light. More comfort. Beautifully installed—in just three days."
CLOSING SHOT: BRAND LOGO AND CALL TO ACTION
The screen transitions to the 3 Day Blinds logo on a clean white background. A confident, friendly CTA appears below.
Voiceover:
"Book your free design consultation today—and see how easy it is to transform your home."
On-Screen Text:
Visit 3DayBlinds.com or call now to schedule your FREE in-home consultation.