Capturing the Heart of 123 Farm
Ever since moving to this community three years ago, I’ve been captivated by the magic of 123 Farm. As a local resident and season pass holder, I’ve come to appreciate not only the beauty of your festivals and grounds, but also the heart, soul, and creativity that make 123 Farm unlike any other place. That passion has inspired me to bring forward a creative pitch for video and photography content designed to elevate your social media, website, and year-round marketing.
With a background in marketing strategy, advertising, and decades of experience as a director and photographer, I specialize in creating content from concept through completion—tailored storytelling that resonates across platforms. The ideas I’m presenting are crafted to serve your year-round needs, with a general evergreen video concept that can be uniquely adapted for each festival and season.
I’m truly excited to share these ideas with you, because 123 Farm has become more than just a destination to me—it is a poetic world that stirs the imagination and captures the heart. I would be honored to help bring that spirit to life on screen for your audiences.
123 Farm
Pitch video - click below to play pre-visualization of concept
Come Share the Glow
Out at 123 Farm
summer lavender sways
Perfume drifts gently
at the close of the day
When the night falls
see the firelight warm
Half a million lights
twinkling in the night’s charm
Hot cocoa steaming
Christmas shines bright
Music and laughter
fill the winter night
Sourdough baking
warm bread to share
Live songs rising
good friends everywhere
Raise a glass
at Black Bench wine
Cocktails sparkling
the evening’s fine
123 Farm
where memories grow
For one and for all
come share the glow
Digital assets would include:
Video & Photography Content Overview
(Commercial | Social Media | Broadcast)
This campaign is more than a single ad—it’s the beginning of a cinematic content library, thoughtfully crafted to capture the beauty, charm, and one-of-a-kind spirit of 123 Farm. From one carefully planned shoot, I will deliver a wide range of video and still assets, designed for maximum impact, long-term use, and seamless adaptability across all platforms. Because I live locally, we can also explore year-round coverage of your festivals and events, ensuring that every season’s story is told with artistry and consistency.
Motion Assets
Commercial Spots:
Professionally directed and filmed commercials formatted for YouTube pre-roll, social media campaigns, and local TV broadcast
Short-Form Social Media Video Clips:
Dozens of modular clips crafted from hero footage—5s, 10s, 15s and 30s edits
Tailored for all platforms: Instagram, Facebook, TikTok, YouTube Shorts
Delivered in vertical 9x16 and horizontal 16x9 aspect ratios for seamless integration
Content themes include: seasonal events, food & drink moments, family fun, romantic dates, artisan goods
B-Roll Library:
Wide, medium, and close-up coverage captured for each location
Photography Assets
Captured Simultaneously During Motion Production:
On-location lifestyle imagery of families, couples, kids, and staff interacting in real moments
High-resolution stills ideal for web, social media, brochures, signage, and digital ads
Delivered in multiple crops and compositions, including 9x16 vertical for Stories and Reels
Strategic Value & Usage
Multi-platform ready: Designed for broadcast, web, print, and all major social media formats
Year-round relevance: Content can be planned to support seasonal promotions, holidays, events, and tourism traffic peaks
Long-term ROI: All footage and photography will be delivered with usage rights that allow ongoing value across campaigns
This content will stop thumbs, spark curiosity, and capture hearts—creating a lasting impression of 123 Farm as both a destination and a community.
Thank you
Thank you so much for taking the time to view my pitch deck—I truly appreciate the opportunity to share my vision with you. I'm genuinely excited about the potential to collaborate and bring something unforgettable to life together. What drew me to this project is not just the creative possibilities, but the chance to work with people who care deeply about telling a great story and connecting with an audience in a meaningful way. Over the years, I’ve had the honor of working with some of the most trusted and beloved brands in the world—Amazon, Disney, Knott’s Berry Farm, and Universal Studios, to name a few—which has taught me how to blend creativity with clarity, and vision with follow-through. You can count on me to bring not only experience, but heart.
Craig
Check out my work here: https://www.cbcreates.net
310 733 9839
Craig@craigbarker.net
